Personal injury leads are high-value and time-sensitive. Someone injured in an accident is calling 3–5 firms simultaneously. The firm that responds with empathy and clear information first gets the matter — not the one with the best website. Most firms are missing those calls or making injured people wait days.
Phones off at 5:30pm and weekends. Competitors answering after hours were taking matters that should have been theirs. Estimated 22 retained matters per year lost to response lag — at an average settlement of $65,000, that's $1.43M in annual revenue gone.
AI receptionist available 24/7. Injured callers get an empathetic response immediately. AI asks about the accident type, injuries, and timeframe, provides immediate eligibility overview, and books a morning consultation. Urgent cases (near limitation dates) are SMS'd to the on-call solicitor.
"A CTP matter can be worth $80,000–$300,000 in fees. We were letting those calls go to voicemail at 7pm. That's not a technology problem — it's a $1.4M problem."— Paul Stevano, Principal Solicitor
Complex matters require 4–8 weeks of pre-assessment before a no-win-no-fee commitment. During this time, injured claimants were going cold, signing with other firms, or giving up. No communication during the assessment phase.
Automated assessment-phase sequence: week 1 — "here's what happens next" guide. Week 2 — educational email on the settlement process and realistic timelines. Week 3 — testimonial from a settled client in a similar case. Weekly updates continue until retained.
"Claimants were giving up during the assessment phase because they didn't hear from us. A weekly email costs nothing and saved us $2 million in matters we would have lost."— Rebecca Walton, Managing Director
If 58% fewer claimants dropped off during your assessment phase, what would that add to your annual revenue?
Book a Free Call →Google Ads at $8,000/month. Landing page conversion rate: 2.4%. Most visitors unsure if they had a valid claim and left without enquiring. $333 cost per enquiry.
AI claim assessment tool: 5 questions — accident type, location, date, liability disputed, nature of injuries. Generates a preliminary eligibility assessment and realistic settlement range. Qualified leads get priority callback within 15 minutes.
"We were spending $8k a month advertising to people who didn't know if they had a claim. The bot answers that question instantly and sends us the ones who do. Our cost per file is down 70%."— Andrew Tran, Director
Let's build you an AI system that captures every eligible enquiry, keeps claimants warm through assessment, and converts more of your marketing spend into retained files. Most firms are live in under two weeks.